“We had a solid business plan and model, yet we needed a marketing strategy that captured and communicated our differentiating benefi ts. Our new brand identity developed a clear and memorable campaign — one that has allowed us to experience signifi cant growth and define ourselves within the marketplace. The ‘old dog, new tricks’ theme has garnered a great deal of attention and provides us with ...
Pharma promotion spend dropped by 10 percent compared to summer 2010, despite new product introductions, according to this report from Cegedim Strategic Data. This report reveals the top five cancer categories and pharma manufacturers ranked by promotional spending. Use this report to understand and compare the marketing channels that pharma companies are utilizing for oncology products.
Christopher Vollmer February 25, 2008 Leader, US Media and Entertainment IAB Annual Meeting Booz Allen Hamilton Phoenix
Years to Reach $20B in Ad Revenue 1030 127 (US Only) More Consumer Time 90 80 75 Addressing Marketers' desire for: 70 60 – Accountability 50 – Interactivity 40 37 – Relevance 30 25 Growing even faster 20 13 outside the US (e.g., UK) 10 0
Newspaper Radio Broadcast Cable TV ...
The following article was written by CenterWatch Founder and Owner, Kenneth Getz, and appeared in the March issue of Applied Clinical Trials (owned by Advanstar Communications). It has been published here with the permission of the magazine.
Each quarter I receive half a dozen emails and phone calls from professionals looking for the latest figures on the size and growth of the overall clinical ...
Total Engagement Marketing: 10 Ways to Improve Email Marketing Response in 2010
by Tom Bishop, Marketing Manager & Marianne Cellucci, SEO/PPC Analyst
Total Engagement Marketing is a new set of rules that puts your business in continuous touch with customers, at any moment, on any medium. You get feedback, answer questions, sell products and win referrals. It makes email the center of your ...
Maximizing Sales and Marketing Performance
Maximizing Sales and Marketing Performance
MAXIMIZING SALES AND MARKETING EFFORT IS AN IMPERATIVE... 3 IF SALES AND MARKETING EFFECTIVENESS IS THE ANSWER, WHAT'S THE QUESTION?............................... ........................................ .............. 3 MARKETING AS A BUSINESS PHILOSOPHY.............................. ................... 5 AN ...
SFE Pharma NEWS |Pharma Sales |Pharma Marketing
sales.visioner Innovative and new marketing waves dis- covered by Novartis the Pharmacentric white paper and Sanofi!
Which Table device should your medical rep
Pharma CRM revolution? The first iPad/iPhone app on the AppStore
Steven Rosen: 5 Steps to Leading a Sales Force Restructuring Supported by
At its core, pharmaceutical marketing is about conversations. Dynamic, persuasive conversations between companies and healthcare professionals, their patients, and other stakeholders that have become critical to today's process of marketing a pharmaceutical product and meeting a patient's needs.
“At Firecrest, we needed to find a way to effectively promote our e-clinical technology. SCORR helped us reach this goal by creating a specialized campaign, which we unveiled at the DIA Annual Meeting. This campaign gained major attention at the event and accurately reflected the key benefits that Firecrest can provide. We stand behind our ability to enhance clinical trials, and believe our ...
“We needed to position ourselves as a leading provider of global drug development services. SCORR created an identity that boldly communicates the expertise and commitment to quality that make PharmaNet/i3 a trusted partner. Their experience and foothold in the drug development industry allow for seamless collaboration between our teams and have set the foundation for a relationship that’s been ...
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