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Supply Chain Management Software Research Library

Using Data to Enhance the New Product Launch
ValueCentric
With critical new prescription drugs introduced annually, an effective new product launch strategy is essential to gain market acceptance and quickly build market share. Successful pre-launch planning should be all- encompassing, addressing a product’s distribution channels, forecasting, product availability and allocation strategy, sales and marketing planning, sales force training, visibility ...
 
Using 867 Data: Tracking Your Key Indirect Customers
ValueCentric
Trade directors at branded pharmaceutical manufacturers are challenged by the tendency for retail pharmacy chains to supply their distribution centers through wholesalers. Without accurate and timely sales data, trade directors often nd it difcult to fully understand the impact of their indirect chain customers. Furthermore, this group’s (chains, mass merchandisers and grocers) position as the ...
 
Cephalon Uses ValueTrak to Assist in Product Launch
ValueCentric
“ValueTrak’s Days on Hand (DOH) Summary Report provided invaluable information on product visibility. In reviewing this report, Cephalon was able to see areas where distributors were low in product inventories – in relation to demand that was being measured / calculated. This provided us with the necessary information to contact the buyer of that particular distributor to encourage them to order ...
 
Field Sales Usage of Channel Data — Eisai, Inc.
ValueCentric
 
Chargebacks Module: X-Gen Pharmaceuticals
ValueCentric
 

Supply Chain Management Software Marketing Documents

ValueTrak Safe & Secure Supply Chain Module Wins 2011 HDMA Distribution Management Award
 
ValueCentric Training Certification Program
 
Healthcare Distributor (March 2012): Walgreens + ValueCentric
 

Supply Chain Management Software Video

ValueCentric Customer Testimonial ValueCentric Cephalon's Associate Director of Client Financial Services, Chris Doerr, talks about how he utilized ValueTrak to launch a new product.
 
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