Executive Guide to Video Communications - Sponsored Whitepaper

The implications of video for your business are clear: customers, employees, and business partners accept video as a tool, and they even expect video as a form of communication. Real-time video collaboration in your business can tap into this growing trend, increase team effectiveness, reduce decision cycles, enhance relationship building, and of course, diminish travel costs while limiting your organization’s carbon footprint.

One-way video communication can influence your state of mind but cannot gauge your reaction in real time. Two-way video communication encompasses individual and group video conferencing, as well as telepresence (a lifelike video meeting

experience that creates the feeling of being across the table from remote participants). Two-way video provides interaction among individuals and groups, the give-and-take of normal human conversations, and the relationship building certainly needed in any business context.

If “seeing really is believing”, by expanding the typical audio and web conferences with video, participants feel much more engaged in the communication activities. Read on to learn how it can enhance your business communications today.