Integrated Finance and CRM Software - Sponsored Whitepaper

All businesses need to manage their finances. All businesses need to manage their customers. Linking or integrating finance and CRM systems, and therefore linking the key software applications for the front and back-office, streamlines internal processes and enables accounts, senior management, sales, marketing and customer service staff to take a more comprehensive, informed and strategic view of the business and its customers. This in turn delivers significant benefits throughout the organisation.
This whitepaper discusses why businesses use finance and CRM software, the differences between front-office and back-office systems and some of the reasons for linking the software within them. It also looks at levels of linking and integration, provides an overview of the Sage 200 Business Management Suite, and gives some guidelines on Sage 200 implementation projects, including some of the pitfalls to watch out for during deployment.