Using Data to Enhance the New Product Launch - Sponsored Whitepaper

With critical new prescription drugs introduced annually, an effective new product launch strategy is essential to gain market acceptance and quickly build market share. Successful pre-launch planning should be all- encompassing, addressing a product’s distribution channels, forecasting, product availability and allocation strategy, sales and marketing planning, sales force training, visibility into the launch effectiveness and more. This pre-launch phase typically relies on limited comparative or historical information to position a product. Find out how to significantly improve the monitoring of a new product in near real-time and reshape the traditional product launch process through the use of available data.