Integrated Watermarking Creates More Durable Pay-TV Businesses - Sponsored Whitepaper

Integrated Watermarking Creates More Durable Pay-TV Businesses

Securing Content, Enhancing Entertainment

Integrated Watermarking Creates More Durable Pay-TV Businesses

Managing and monetizing digital content throughout its lifecycle is becoming more complex for network operators and content owners alike. Pressure for innovative business approaches are driven by ever more demanding consumers and the growing capacity of broadband connections. Furthermore, new media outlets and video-enabled devices are up-ending established business models.

Of course, content piracy continues to be recognized as a challenge to the fundamental business processes of the industry. However, this environment presents as many new opportunities as it does threats. Content owners are examining if more transparent and inclusive distribution policies will maximize profits through broader consumption or risk eroding profits through piracy.